This is the premier opportunity to redefine the culture of social life in Kualar Lumpur. Being the first to open up what could potentially be the most exciting new-generation district in Asia’s dynamic city. As a benchmark-setting development, it will create a memorable landmark skyline that will be identified as the center of Subang Jaya. An opportunity to be the best transit-oriented, sustainable mixed-use development in the city, Subang Jaya Centre will create a social environment unique to Kuala Lumpur. Central to the idea is the creation of social spaces that reflect Malaysia’s traditional pasar culture, realized as a modern shopping street. Five elements symbolize the character of the varied spaces and social settings of Subang Jaya Centre. Water represents the flow of people and is the key public space. Fire represents the vibrancy of the new generation and is central to the social activity areas. Earth represents the grounding of commitment to Malaysian culture and becomes a more introspective space. Air represents innovation and change, and this becomes the symbolic place for the most important innovators – the residents of Subang Jaya Centre. The fifth element, made popular in the past film of the same name, is Love – Kasih. Love is the connection of all the elements and is realized in the retail street that connects all of Subang Jaya Centre. With these five elements, SJ7 becomes a great new place to call home, a unique environment to shop, dine, relax, and play, and a sophisticated business address.